Headers of Global Communication

Cultural Imperialism

• Concern about the possible effects of the mass media on individuals and cultures has been apreoccupation of academics since World War II.
• Since World War II, the effect of mass media on individuals and cultures has been a preoccupation of academics.

THE UNITED STATES OF EUROPE (USE)

• Europe’s television, movies, music, cable and satellite industries are experiencing and unexpected frenzy of consolidation. The fifteen European nations are working more and more as a collective rather than individual nation when it comes to international media .
• Transnational communication corporations across Europe are becoming larger and larger as they purchase smaller systems across Europe, start entirely new channels or networks, or buy foreign media outlets, prompting some critics to call these countries collectively the “United States of Europe.

Bertelsmann

• The German-based Bertelsmann group of companies has a strong media presence in over sixty countries worldwide.
• Most recently, Bertelsmann has focused on developing its multimedia capabilities.

Vivendi Universal

• France’s Vivendi universal is a major player in France and across Europe’s audiovisual sector.
• Vivendi is one of the major pay-TV operators in Europe.

British Sky Broadcasting Group

• British Sky Broadcasting Group (BSkyB) is the United Kingdom’s leading pay-TV provider.
• Rupert Murdoch’s news corporation is the major shareholder of BskyB.

Matra Hachette

• France’s Matra Hachette which was formed bu merger since 1992 is an extremely diversified conglomerate with major publishing and media interest as well as military-industrial activities.
• The focus of its various magazines is primarily on advertising and then on circulation; ad pages constitute 65 percent of content, with editorial and story content making up 35 percent.

Canal Plus

• Created in 1984, France’s Canal Plus is the European leader of pay-TV, offering premium programming on several channels.
• It is one of the best-known European suppliers of television decoder units for Digital pay-TV reception.

Pathe

• Pathe is a major European entertainment and film production company located in France.
• Pathe is well positioned to be a major industry in the expanding European audiovisual economy.

Pearson

• Pearson, based in the United Kingdom, is a global media company that controls several media properties.
• Pearson also controls the largest number of web sites directly related to major leading textbooks.

VNU

• Netherlands-based VNU is a multimedia empire that includes publishing, television, feature film productions, music, Internet services, and television ratings.
• Nielsen is the North American producer of television audience statistics in well over two hundred television markets.

Mediaset

• Mediaset controls the three largest private television channels in Italy.
• Mediaset is seeking international expansion for its vast library of soap operas and sitcoms.

OTHER FOREIGN COMMUNICATIONS CORPORATIONS

News Corporation (Australia)

• News Corporation is a global media firm with significant interests in television, film, books, newspapers, magazines, satellites, cable systems, and sports.
• It is a diversified global communications corporation with operations and holdings in every core and semi peripheral country as well as most peripheral regions, excluding Africa, due to the vast range of its satellite networks.

STAR TV (Asia)

• The STAR TV channels offer the region’s widest television choice, whether in music, news, sporting events, Asian and international dramas and films, or cultural and informational programs.
• The STAR TV network offers both subscriptions and free-to-air television services, reaching more than 300 million people across Asia, India, and the Middle East in a multitude of markets, making STAR distinct among broadcasters。

CanWest Global Communications Corp. (Canada)

• Future strategic plans for CanWest include further global expansion and buying print properties in North America.
• It is one of largest private broadcasters in Canada, Can West Global, initially started in the 1970s as the third national television network.

WETV (Canada)

• WETV is a global television network that takes both commercial and public broadcasting approaches.
• The programming comes primarily from independent producers , development agencies, and various affiliated stations.

Aboriginal People’s Television Network (Canada)

• It was launched in 1999 as a means of promoting positive images and messages about aboriginals and aboriginal lifestyle.
• APTN is a clear example of development communication.

Grupo Televisa (Mexico)

• Gropo Tevisa provides Univision with a large number of Spanish - language programs that appeal to the growing U.S. Hispanic audience.
• It is Latin America’s largest multimedia corporation.

Sony (Japan)

• Sony’s major products include audio and visual equipment, televisions, information, communications, and electronic components.
• The company is rededicating itself to producing quality audiovisual products including digital televisions, Internet ready-televisions, CD-ROM's, and digital satellites.

CONCLUSIONS

The Sports Connection

• The connection between sports and mass media has had a long and checkered career.
• Today the Olympics enjoy substantial revenue from a combination of media and marketing funds that were created as part of the selling package for the host cities.

Global Stakeholders

• These descriptions of transnational media conglomerates reflect a basic point- namely, that global communications systems are only partly American in shape, content, and ownership.
• Many powerful non-U.S. global corporations are extremely active in the global communication marketplace.